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The brand is named after the Greek goddess of victory: Nike. Where did the inspiration for the logo come from? 10 Surprising Facts About The Nike Swoosh Logo 1.

Just like the Greek warriors and the goddess of victory, Nike and its logo go hand-in-hand. Additionally, they ensure the meaning behind the logo design matches the brand identity. When designers create a logo, they think about various ways to align it with the brand. The Greek warriors screamed “Nike” after a victorious day on the battlefield. They believed that the goddess had the power to grant victory to the righteous and the courageous. The Greek warriors always bowed down before Nike, the goddess of victory, before heading to the battlefield. But I saw Bowerman made them from the waffle iron, and they are mine.” There was no support and they were too tight.

In fact, I didn’t like the way they felt on my feet. Bill Bowerman made the first pair of shoes for me. I don’t care what all the billionaires say.

The claim contradicts that the first shoes were for Phil Knight.Īccording to Davis, “I told Tom Brokaw that I was the first. Well, Otis Davis claims that Bill Bowerman designed the first Nike shoes for him! But, who is Otis Davis? Davis, a University of Oregon student-athlete and a winner of two gold medals at the 1960 Summer Olympics, believes that his coach, Bill Bowerman, designed the first Nike shoes for him. The sports goods manufacturer believes in something known as “emotional marketing.” The sports goods giant also spends a substantial amount of money on sports sponsorships-more than any company in the world!įun fact: The company was initially named “Blue Ribbon Sports.” In 1971, Blue Ribbon Sports decided to change its name to Nike – the Greek goddess of victory. But, how has Nike managed to reach the number one spot and retained it for years, if not decades? Well, the answer lies in their business strategy. If you are an American, the chances are, you at least own one pair of shoes manufactured by Nike.

#NIKE COOL LOGO SERIAL#

Nike, the #1 brand in the sporting industry and the 14 th most valuable brand in the world, has many secrets up its sleeves! Yes, there is a serial killer involved and shoes that can be paired with smartphones and secret marketing strategies too! From a serial killer’s last words to shoes that can be paired with smartphones, here are some jaw-dropping facts about Nike you didn’t know!

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